Stop Feeling Awkward: 5 Simple Networking Strategies That Actually Work
Does the thought of networking make you cringe? Don't worry—you're not alone, and it doesn't have to be awkward. In this article, we'll explore five strategies I have used to build authentic connections and grow your professional network, all without feeling fake or uncomfortable.
What Networking Really Means
Before diving into specific strategies, let’s remind ourselves of what networking really means. Networking is simply about meeting people and building relationships—it's not just about collecting business cards as many business cards as you can at a networking event or how many LinkedIn connections you have. When you shift your mindset away from networking as a transactional activity, networking becomes more natural and simpler to actually do.
1. Add Value to Your Network First
Great networking starts with giving, not taking. Here are some practical ways to start adding value to your network:
Reach out to someone in your network just to check in and ask how they're doing
Share articles or resources they might find helpful
Take a few extra minutes to leave thoughtful comments on their LinkedIn posts instead of just clicking "like"
Even if someone is more experienced or successful than you, you can still add value by offering fresh perspectives or helpful resources.
2. Build a Daily Connection Habit
As with many things in life, consistency is key when it comes to maintaining professional relationships. The good news? You only need a few minutes each day to make a significant impact. Try this approach to making networking a regular part of your day:
Set aside dedicated time each day to reach out to one person in your network
Make it stick by tying it to another daily activity, like your morning coffee
Focus on connecting with former colleagues, classmates, or recent acquaintances
Relationships grow over time with these small, regular touchpoints.
3. Master the Art of Introductions
Introductions are a powerful way to simultaneously expand your network and help others to do the same.
Asking for Introductions: When you want to connect with someone, try to get an introduction from a mutual contact. This approach is much more effective than cold outreach.
Making Introductions: You can also add value to your network by making introductions to people within your network. When introducing people be thoughtful about why they should meet, and clearly explain the potential benefits for both parties. Making introductions are a nice excuse to connect with people in your network, and build your reputation as a connector.
4. Don't Underestimate Peer Networking
It's easy to focus only on connecting with more senior professionals, but peer networking can be equally valuable. Here's why:
Peers can provide immediate support and insights for shared current challenges
Your contemporaries may become future leaders or valuable connections - you never know where people might end up
5. Leverage LinkedIn Strategically
While it's not the only networking tool, LinkedIn remains an excellent platform for professional networking. Make the most of it by:
Staying updated on your network's activities and achievements
Engaging meaningfully with others' content through thoughtful comments and shares
Using the platform to identify and request introductions through mutual connections
Maintaining an active, professional presence
Key takeaway
Remember, networking doesn't have to feel awkward when you focus on building authentic relationships, adding value, and maintaining consistency. Start small by spending just a couple of minutes today applying one of these strategies and it will add up over time.